HOUSTON, April 3, 2013 /PRNewswire/ -- GDF SUEZ Energy Resources NA, one of the country's largest competitive retail electricity providers to commercial, industrial and institutional customers, announced an agreement with Viridity Energy to provide comprehensive, customized demand response solutions. (Logo: http://photos.prnewswire.com/prnh/20100210/DA52541LOGO) Through this agreement, large energy users will have access to customized decision-making tools that align operations with load-management strategies and provide opportunities to reduce energy-related costs. The market knowledge and supply expertise of GDF SUEZ Energy Resources – combined with the customer load-optimization capabilities of Viridity Energy – will give buyers the potential to mitigate peak energy costs and decrease capital expenditures. "Using electricity at the right time can really make a difference in a company's bottom line, particularly for large energy users," said David Coffman, Vice President of Marketing for GDF SUEZ Energy Resources. "By leveraging our and Viridity's capabilities, we plan to bring big benefits to these commercial and industrial customers through practical, economic energy management strategies customized for them." "GDF SUEZ Energy Resources is a strong and sophisticated retail electricity provider who understands the value of load flexibility and how it can be monetized for the customer," said Eric Alam, Senior Vice President of Western Region Sales at Viridity Energy. "Viridity Energy specializes in providing the tools necessary to unlock that value, and together we bring a new approach to overall energy management through the convergence of supply and demand side strategies that lowers energy costs in a powerful way." GDF SUEZ Energy Resources will be a key strategic advisor to Viridity Energy in evaluating and analyzing customer load and behavior for year-round demand response events. In return, Viridity Energy will use the retail electricity supplier's supply and trading capabilities to monetize actionable load opportunities for customers. Both companies will take part in a pilot project targeting several large commercial and industrial power users utilizing standby generation, battery storage, and automated control and measurement technology.