Gen Xers (93%) are more likely than any other generational segment (86% Echo Boomers, 85% Baby Boomers, 82% Matures) to indicate that their mood is an important factor in choosing a restaurant. Additionally, Gen Xers (63%) and baby Boomers (62%) are more likely than either Echo Boomers (54%) or Matures (52%) to consider special offers to be important.Matures are less likely than any other generational group to rate healthy menu items (56% EB, 56% GX, 55% BB, 45% M) and usually having new items to choose from (46% EB, 46% GX, 41% BB, 33% M) as important. Preferred cuisine American adults have their choice of a multitude of different cuisines when it comes to dining out these days. Depending on region, options can vary from the everyday to the exotic: from pasta to poutine, from BLT's to bahn mi's, from steak medium rare to salad Nicoise. But, it's tough to argue with the food we are most familiar with; as such, if faced with going to a restaurant and eating a single type of food, American food would be the preference for the highest percentage of U.S. adults (31%). Italian (23%) is the next most popular choice, followed by Mexican (16%) and Chinese (14%). Tastes are largely regional:
- U.S. adults living in the West (22%) are less likely than those in any other region (34% East, 34% Midwest, 32% South) to choose American food.
- Eastern Americans are most likely of any region to choose Italian food (31% East, 21% each Midwest, South & West) and the least likely to choose Mexican (7%-13%-18%-24%).