Priceline.com Inc. (PCLN): Today's Featured Diversified Services Winner

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model.

Priceline.com ( PCLN) pushed the Diversified Services industry higher today making it today's featured diversified services winner. The industry as a whole closed the day down 0.4%. By the end of trading, Priceline.com rose $10.15 (1.5%) to $705.91 on average volume. Throughout the day, 502,612 shares of Priceline.com exchanged hands as compared to its average daily volume of 619,300 shares. The stock ranged in a price between $698.52-$706 after having opened the day at $701.49 as compared to the previous trading day's close of $695.76. Other companies within the Diversified Services industry that increased today were: Planet Payment ( PLPM), up 10.3%, Hertz Global Holdings ( HTZ), up 6.8%, Performant Financial ( PFMT), up 4.7%, and Rainmaker Systems ( RMKR), up 4.4%.
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priceline.com Incorporated operates as a online travel company. Priceline.com has a market cap of $34.32 billion and is part of the services sector. The company has a P/E ratio of 24.9, above the S&P 500 P/E ratio of 17.7. Shares are up 12.1% year to date as of the close of trading on Monday. Currently there are 14 analysts that rate Priceline.com a buy, no analysts rate it a sell, and three rate it a hold.

TheStreet Ratings rates Priceline.com as a buy. The company's strengths can be seen in multiple areas, such as its impressive record of earnings per share growth, compelling growth in net income, robust revenue growth, largely solid financial position with reasonable debt levels by most measures and expanding profit margins. We feel these strengths outweigh the fact that the company has had lackluster performance in the stock itself.

On the negative front, USA Technologies ( USAT), down 5.7%, Digital Generation ( DGIT), down 5.5%, Food Technology Service ( VIFL), down 4.8%, and Industrial Services of America ( IDSA), down 4.7%, were all laggards within the diversified services industry with Jacobs Engineering Group ( JEC) being today's diversified services industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the diversified services industry could consider iShares Dow Jones US Cons Services ( IYC) while those bearish on the diversified services industry could consider ProShares Ultra Short Consumer Sers ( SCC).

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