SIOUX FALLS, S.D., April 2, 2013 /PRNewswire/ -- Chuck Brennan rocked the house when he hosted a week-long series of grand opening performances for the non-profit Brennan Rock & Roll Academy in his hometown of Sioux Falls, South Dakota. The Dollar Loan Center CEO and former music industry executive enlisted his famous friends to help raise more than a million dollars for the Boys & Girls Club of the Sioux Empire. (Photo: http://photos.prnewswire.com/prnh/20130402/LA87045) A surprise guest appearance by KISS frontman Gene Simmons capped the week-long series of grand opening performances by some of entertainment's biggest names. Simmons joined Motley Crue's Vince Neil and RATT's Stephen Pearcy during their show with rock tribute band HAIRBALL Saturday. "That was a night to remember," said Brennan. "Three of my all-time rock heroes were together on the same stage and all donated once in a lifetime packages for the auction that raised over $100,000 in a matter of minutes. Gene even invited four people to his house for dinner and scored $20,000 for the Boys and Girls Clubs." The Brennan Rock & Roll Academy hosted performances for music and comedy fans alike. The band Night Ranger, rock legend Alice Cooper and comedian George Lopez were just some of the iconic entertainers at the events, which were attended by sellout crowds of only 300 in what Cooper described as "the coolest, most intimate and exclusive room he has ever played". "It was an incredible week of entertainment to not only raise money for the academy, but to also showcase this beautiful facility and all the things the kids will get to learn here," said Brennan. The executive is the founder and namesake of the Brennan Rock & Roll Academy, which offers Boys and Girls Club members from first grade to age 17 a place to learn about rock and roll. "It allows kids to interact with each other," said Brennan. "They learn to play instruments, vocals and about the band environment. I grew up six blocks from here and was a Boys & Girls Club member. It is a great feeling to share my love of rock and roll with future generations."