BRENTWOOD, Tenn., April 2, 2013 /PRNewswire/ -- Christopher Parks, founder and chief development officer of Change Healthcare, the market leader in consumer engagement and cost transparency, will speak at the Northeast Business Group on Health's 2013 Annual Health and Wellness Conference in New York City on April 24. Parks will be a part of a panel titled "The State of Transparency in Care Delivery." "As healthcare costs continue to rise, it's important that plan providers empower their members and employees to become savvy healthcare consumers who make value-based healthcare purchasing decisions," Parks said. "While cost transparency plays an important role in this, sustained consumer engagement – achieved through benefits education, cost transparency and proactive, personalized communications – is the real key. Engaging members and employees over and over again inspires behavior change – and behavior change drives cost savings for everyone. "At NEBGH, we will explore the science behind Change Healthcare's consumer engagement strategies – strategies that enable our health plan and self-insured employer clients to achieve market-leading sustained engagement rates day in and day out," he added. About Christopher Parks, Founder and Chief Development OfficerChristopher Parks founded Change Healthcare Corporation based on more than 18 years of experience in executive roles in various areas of the healthcare industry, including disease management, technology, healthcare operations management and supply chain consulting. As a multi-channel healthcare expert, he understands the industry and the crippling lack of information available to healthcare consumers. As a result of a deeply personal experience, Parks' mission is to change the healthcare landscape by improving information flow and cost transparency; therefore, empowering consumers to make educated healthcare decisions. Parks earned his bachelor's degree from Middle Tennessee State University. About Change HealthcareEstablished in 2007, Change Healthcare is on a mission to transform the way Americans purchase and utilize healthcare services by driving sustainable engagement at the individual level. With a national client base of health plans and employers covering lives in all 50 states, Change Healthcare is the premier national provider of healthcare cost transparency and consumer engagement solutions that enable consumers to: Better understand and utilize their healthcare benefits; make informed healthcare purchasing decisions based on quality, cost and convenience; and manage higher out-of-pocket responsibility and realize savings. This, in turn, helps plan sponsors: Control their healthcare cost growth trend; successfully migrate to more cost-effective plan types; optimize existing wellness programs and on-site clinics; and improve member/employee satisfaction and retention.