HARTSDALE, N.Y., April 2, 2013 /PRNewswire/ -- Cut-It-Out Communications, Inc. ( www.cioediting.com), a full-service Westchester public relations firm, today announced it is adding the creation of YouTube videos as a service to improve its clients' ranking in Google's organic search engine results pages (SERPs). The company, ranked #1 for the search engine keyword " Westchester County public relations," uses its own Camtasia software for screen capture and simultaneous audio. An Excel spreadsheet with two columns, "action on the screen" and "narration," is created and exactly reproduced for the client. Willy Gissen, President of Cut-It-Out Communications, said, "As the basic elements of SEO are produced by many competing firms, clients are looking for an edge to improve their rankings. YouTube videos provide this advantage and can be easily used to create powerful inbound links, a key element in Google's ranking algorithm." Mr. Gissen went on to describe how he is continually trying out new ranking techniques for his own firm before recommending them to clients. He published a monthly column on online PR for the Westchester County Business Journal ( www.cioediting.com/westchester-public-relations-column.asp) and has been interviewed on the topic on WVOX-AM for the Westchester Means Business radio show by Dr. Marsha Gordon, President of the Westchester Business Council, the largest business organization in the County. Mr. Gissen has also been certified in advanced search engine marketing by the Search Engine Academy and in local search by Planet Communications, two national Internet education organizations. He has written a series of articles about PR and business development ( www.cioediting.com/media_content_provision.asp) and maintains a daily blog at www.cioediting.com/wordpress. For more information, please email firstname.lastname@example.org or call 914-723-7212. About Cut-It-Out Communications Founded in 2003, Cut-It-Out Communications, a full-service Westchester public relations agency, specializes in e-newsletters, corporate blogs and the creation of inbound links to maximize a website's search engine ranking. Cut-It-Out Communications has achieved the #1 ranking in organic Google results for the keyword " Westchester County public relations." The President, Willy Gissen, is certified in advance search engine marketing and local search, and wrote a monthly column on online PR for the Westchester County Business Journal. Prior achievements include positions as VP of an international PR firm and on the communications staff of a gubernatorial campaign as well as a degree from Harvard. Contact: Willy GissenCut-It-Out Communications, Inc.914-723-7212 www.cioediting.com SOURCE Cut-It-Out Communications, Inc.