Segment margin from the Company's investment and production business was (2.0)% in the fourth quarter of 2012, compared with a segment margin of 8.0% in the fourth quarter of 2011. This decrease in segment margin was mainly due to the lower-than-expected box office performance of The Last Tycoon.

Segment margin from the Company's movie theater business reached 56.7% in the fourth quarter of 2012, which is in-line with the Company's normal business based on current theater operations.

Operating Income and Operating Margin
  4Q12 4Q11 Y-o-Y%
Operating Expenses (US$mm) 18.8 17.5 7.3%
Operating (Loss) Income (US$mm) (5.7) 3.4 (269.7)%
Operating Margin (10.7)% 6.4% --

Total operating expenses, including participation expenses, general and administrative expenses, and sales and marketing expenses, increased 7.3% to US$18.8 million from US$17.5 million in the fourth quarter of 2011. The year-over-year increase in operating expenses was primarily due to an increase in general and administrative expenses related to the expansion of the Company's movie theater business.

Fourth quarter 2012 operating margin was (10.7)% compared to 6.4% in the fourth quarter of 2011. The year-over-year decline in operating margin was primarily due to the decline in gross profit.

Net Income and Net Income Attributable to Bona Film Group Limited per ADS
  4Q12 4Q11
Net (Loss) Income Attributable to Bona Film Group Limited (US$mm) (5.4) 5.6
Net (Loss) Income Attributable to Bona Film Group Limited per ADS (US$) (0.09) 0.10
  4Q12 4Q11
Non-GAAP Net (Loss) Income (US$mm) (4.2) 6.2
Non-GAAP Net (Loss) Income Attributable to Bona Film Group Limited per ADS (US$) (0.07) 0.10

Excluding share-based compensation expense of US$1.4 million and US$0.4 million for the fourth quarters of 2012 and 2011, respectively, non-GAAP net loss for the fourth quarter of 2012 was US$(4.2) million, compared with non-GAAP net income of US$6.2 million in the fourth quarter of 2011.
  4Q12 4Q11
EBITDA, non-GAAP (US$mm) (2.4) 6.4

EBITDA, non-GAAP, in the fourth quarter of 2012 was US$(2.4) million, compared with EIBTDA, non-GAAP of US$6.4 million in the fourth quarter of 2011.

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