HOUSTON, April 1, 2013 /PRNewswire/ -- The Sterling Group, a middle market private equity firm based in Houston, Texas, today announced the addition of Jim Apple as a Senior Vice President, Business Development effective immediately. Jim has worked with Sterling closely for many years in his role in Sponsor Coverage at both Morgan Keegan and Raymond James. (Logo: http://photos.prnewswire.com/prnh/20110802/DA46065LOGO) In his new role at Sterling, Jim will lead the firm's deal sourcing efforts with an immediate focus on family businesses and corporate carve-outs in the sectors of basic manufacturing, distribution and industrial service. Jim has over 20 years of experience working with industrial businesses in North America. "Jim's depth of knowledge of industrial businesses in the middle market will be a great asset to Sterling," said Greg Elliott, Partner of Sterling. "Jim's addition will help ensure that Sterling continues to identify and partner with exceptional management teams to grow industrial businesses." In addition to Jim's efforts, Sterling's investment professionals will continue to draw on their networks built over the 30 year life of the firm to seek out new partnership opportunities. About The Sterling Group Founded in 1982, The Sterling Group is a private equity investment firm that targets controlling interests in basic manufacturing, distribution and industrial services companies. Typical enterprise values of these companies range from $100 million to $500 million. Sterling has sponsored the buyout of 42 platform companies and numerous add-on acquisitions for a total transaction value of approximately $9.9 billion. Sterling has particular expertise partnering with family businesses and management teams of corporate carve-outs, with 80% of Sterling's historical investments falling in these two categories.