SAN FRANCISCO, April 1, 2013 /PRNewswire/ -- Mobile Commerce World and InformationWeek present a State of the Market research report, analyzing the market dynamics and potential of the highly complex and growing mobile commerce market. The report precedes Mobile Commerce World, the only event of its kind designed to help business and technology executives create the most effective mobile commerce strategies, debuting June 24-26, 2013 at the Palace Hotel in San Francisco. For more information visit www.mcommworld.com. To download the report visit reports.informationweek.com. (Logo: http://photos.prnewswire.com/prnh/20130401/SF86411LOGO) Mobile Commerce: State of the Market, outlines ways in which businesses can implement mobile commerce strategies, and discusses key players, industry initiatives and mobile payment types. The report also touches on mobile banking, distinguishes between application development approaches, and concludes with general deployment recommendations to help companies capitalize on mobile commerce opportunities. "Mobile commerce is now growing at a staggering rate," said the report's co-author Eliot Weinman, General Manager and Conference Chair of Mobile Commerce World. "With Gartner consultants predicting the market to be worth $617 billion by 2016, mobile commerce capabilities are a necessary choice for any business to invest in. This report touches on many of the critical topics we'll be diving into at Mobile Commerce World where we'll examine the many facets of the industry to help decision makers choose the most effective mobile commerce models for their business." Mr. Weinman will also present report findings in an upcoming webinar scheduled April 4, 2013 at 10 a.m. PDT. For more information or to register, visit http://news.mcommworld.com/. Mobile Commerce World is a critical event for executives and decision makers such as CMOs, Chief of Mobility, VP of IT, Head of Mobile App Dev, VP of Business Development, and other business and technology executives who are tasked with the responsibility of learning the state-of-the-practice of mobile commerce today. Delegates will learn about new business models, how to develop effective mobile website and mobile app development strategies, how to engage the new 'mobile consumer,' and which mobile commerce business and technology suppliers can help them to achieve their mobile commerce goals.