2. As of noon trading, Amazon.com ( AMZN) is down $3.52 (-1.3%) to $262.97 on light volume Thus far, 1.3 million shares of Amazon.com exchanged hands as compared to its average daily volume of 3.5 million shares. The stock has ranged in price between $262.24-$267.40 after having opened the day at $266.98 as compared to the previous trading day's close of $266.49. Amazon.com, Inc. operates as an online retailer in North America and internationally. The company operates in two segments, North America and International. Amazon.com has a market cap of $121.1 billion and is part of the retail industry. Shares are up 6.2% year to date as of the close of trading on Thursday. Currently there are 21 analysts that rate Amazon.com a buy, no analysts rate it a sell, and 9 rate it a hold. TheStreet Ratings rates Amazon.com as a hold. The company's strengths can be seen in multiple areas, such as its solid stock price performance, robust revenue growth and good cash flow from operations. However, as a counter to these strengths, we also find weaknesses including deteriorating net income, disappointing return on equity and poor profit margins. Get the full Amazon.com Ratings Report now. Exclusive Offer: Jim Cramer's 'go-to' small/mid-cap guru Bryan Ashenberg only buys stocks he thinks could return 50-100%. See his top picks for 14-days FREE.