DALLAS, April 1, 2013 /PRNewswire/ -- The Dallas Holocaust Museum/Center for Education and Tolerance has selected the PR arm of 70kft, a Dallas-based integrated brand communications agency, as its public relations agency of record. Since the Museum's inception in 1984, its sole mission has been dedicated to preserving the memory of the Holocaust while teaching about the moral and ethical response to prejudice, hatred and indifference of humanity. The DHM/CET set out to find a strategic public relations partner agency with a strong vision to drive advocacy and awareness for brand communications best practices. The main qualifying criteria included demonstrated strategic brand awareness, acute media relations expertise and unique campaign ideation. The Museum attributed the selection of 70kft to demonstrated differentiated thinking. "The Museum's mission can be woven into almost all types of atrocities in today's local and global community and 70kft saw this potential," said Mary Pat Higgins, president and CEO of The Dallas Holocaust Museum/Center for Education and Tolerance. "Based on a comprehensive and well thought-out plan presented by 70kft, our team believes this is the agency to help us take our platform to new and expanded audiences." 70kft will help the DHM/CET drive brand awareness and loyalty through integrated community outreach programs, robust media relations and bold digital campaigns. Utilizing special events and expanded targeted audience outreach, 70kft plans to build new local influencer relationships. "As an agency, we value community involvement on local and global scales. We stand behind issues involving the community," said Audrey Reed-Granger, co-owner and principal of public relations and marketing. "To be a part of a movement that yields Upstanders in our modern society is very special to us and the DHM/CET has honored our agency with this selection." The addition of the DHM/CET to the agency's client roster of clients such as Verizon Terremark, Monuments Men Foundation, Balcones Resources and NTR Metals, is the culmination of an epic year of growth for 70kft. In 2012, the agency formally changed its name from Stratosphere Creative to 70kft, to reflect its new integrated brand model. 70kft formally added public relations and Internet marketing to complement its noted brand graphic design roots. The agency refers to its design, public relations and Internet marketing scopes as a means of delivering every brand's core needs.