Game of Thrones is based on the epic series of books, A Song of Ice and Fire by George R.R. Martin. The show is about a medieval kingdom pulled apart by war and the fight over who will win the Iron Throne, the seat where all seven regions are ruled from. At the same time, growing magical forces "beyond the Wall" as well as dragons reborn across the sea foreshadows an even bigger war against humanity that will have to be fought.
HBO wanted to create a promotion that would take viewers out of the digital world and into the so-called real world. "'Game of Thrones' has such a passionate fan base, also such a rich world that we wanted to bring ...
While there have been very few so-called real-world experiences based on popular television programs, it has been a successful marketing tool for movie fans. One such example is the Harry Potter: The Exhibit in Times Square. The traveling exhibit made its way back to New York City in November (the exhibit will be at Discovery Times Square through April 7). Through the exhibit, created by Warner Bros. and Global Experience Specialists, a subsidiary of Viad Corp. ( VVI - Get Report), visitors have the chance to see displays inspired by the Hogwarts film sets, authentic costumes and props, authentic artifacts displayed in settings inspired by the film sets -- including the Great Hall, Hagrid's hut, the Gryffindor common room, among other things. This year's exhibit also included "original artifacts from the series finale, Harry Potter and the Deathly Hallows - Part 2," according to a press release from August 2012.
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