PALO ALTO, Calif., March 28, 2013 /PRNewswire/ -- Deliv today announced it has closed a $1 million funding round from General Catalyst, Redpoint Ventures, Trinity Ventures, Operators Fund, and PivotNorth following the successful completion of its same-day delivery service trials in the San Francisco Bay Area. The company is now set to roll out in multiple metropolitan locations across the U.S. including the San Francisco Bay Area, Atlanta, Boston, Chicago, Dallas, Houston, Los Angeles, Phoenix, Indianapolis, Miami, New York, Philadelphia, Seattle and Washington D.C. Deliv is disrupting the same-day delivery market by partnering directly with retailers and pricing same-day delivery the same – or lower – than standard delivery. This makes the traditionally premium service significantly more attractive to both consumers and retailers, driving significant volume and scale. In partnering with retailers, the Deliv "same-day delivery" button becomes a native part of the online or mobile checkout screen in the same way consumers select shipping options today from carriers such as FedEx and UPS. This retains the direct relationship between retailers and shoppers with no need for shoppers to go to third party sites or apps to purchase products and arrange delivery. Deliv drivers are made up of highly educated, experienced customer service and sales personnel. They are rated by customers and by Deliv's operations team so the platform is able to prioritize the allocation of jobs to those with the highest ratings, ensuring a white glove consumer experience. Managing a community of these on-demand drivers across the country, the Deliv platform incorporates smart routing and full transparency including the ability for shoppers to watch their delivery on a map real time from pickup to their doorstep.