The big deal here, as the T-Mobile press release printed at 9to5mac.com makes clear, is how this is all tied to the iPhone, specifically iPhone 4, iPhone 4S and iPhone 5 units. In the plan all these phones are being priced at $20/month, plus a down payment similar to what other carriers charge. The T-Mobile plan is designed to get buyers over the iPhone's biggest problem, its high cost relative to Android models. The service prices are also no threat to AT&T ( T), Verizon Wireless or Sprint ( S) , the contract lengths are identical. It's just a slight tweak similar to plans already available in Canada, as TechCrunch notes. Again, it's all built around the iPhone. T-Mobile is now willing to give you an iPhone at near its cost in order to get your business. All U.S. carriers now carry the Apple line. Apple stock has yet to get any credit for the win. After popping to near $470/share, Apple stock opened Thursday at about $450. Apple is also not getting any stock market love over the iPhone's increased market share, which, according to StatCounter, has been growing steadily since December and now stands at 25%, while Android share has leveled off.
These don't sound like the moves of a company in trouble. They sound like the moves of a company executing on plan, expanding channels and getting supplies balanced with demand. I would identify trouble as the discounting of product and displays of it piled high in stores. I suspect Apple's next earnings release may surprise on the upside, and the market reaction to such a surprise will be fun to watch. At the time of publication, the author was long AAPL. Follow @DanaBlankenhorn This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.