MISSISSAUGA, ON, March 28, 2013 /CNW/ - Subaru Canada, Inc. (SCI) today announced the unveiling of the SUBARU WRX CONCEPT at the 2013 New York International Auto Show at the Jacob K. Javits Center. The design concept hints at the design language of the next generation WRX with a focus on sharp handling, All-Wheel Drive grip and turbo power. The bold and muscular design emphasizes turbocharged power and AWD grip in a more agile and athletic form. The SUBARU WRX CONCEPT blends the WRX's famous power and road-holding prowess with an even greater focus on sharp handling, steering and communicative chassis. To further improve handling dynamics, the SUBARU WRX CONCEPT features a carbon-fibre roof to enhance the already low centre of gravity and reduce weight. Considerably lower, sleeker and wider, the SUBARU WRX CONCEPT delivers even more street presence than previous generations of the WRX. The new grille design is larger and bolder and sets off the classic WRX hood scoop. A pronounced power bulge provides clearance for the new turbocharged engine and intercooler. A prominent hexagonal grille form and deep lower valences with air intakes are designed to enhance aerodynamics, add downforce and aid engine cooling. The three dimensional mesh pattern of the grille denotes the performance-driven nature of the SUBARU WRX CONCEPT and sets the Subaru star cluster apart, while the new hawk-eye headlights integrate the Subaru design heritage. A sharp character line runs from the front corner through to the taillights, intersected by the boldly flared wheel arches emphasizing Subaru's AWD system. The compact cabin greenhouse draws attention to the power and solidity of the body and focuses attention on the wide stance that provides a visual link between the body and chassis. The rear design echoes the hexagonal design motif from the front grille and features a dramatically curved trunk lid that also acts as a rear spoiler. The distinctive wide rear bumper of the SUBARU WRX CONCEPT adds to the powerful street presence of the car and is offset by large quad tailpipes denoting the powerful turbocharged engine. The aggressive rear diffuser improves vehicle aerodynamics.