ANAHEIM, Calif., March 28, 2013 /PRNewswire/ -- CashCall, Inc., an Anaheim-based leader in mortgage and consumer finance lending announced today that Ethan Taub has joined as Chief Marketing Officer. In this role, he will be responsible for leading company growth through marketing efforts across all product lines nationwide. "Ethan brings an impressive track record that enables us to help consumers gain better control of their overall financial health and enhance our overall marketing," said J. Paul Reddam, CEO and President of CashCall. "Ethan is expected to bring next generation marketing technologies and strategies to help establish a more engaged customer relationship. Being on the leading edge of finance is a commitment to help consumers make better sense of their money to be more financially fit." "Your loan is one of your most valuable financial assets. We're at a cross roads where simple and easy tools are available to help consumers bring many aspects of their finances together into a single view. A better relationship with my lender means consumers can benefit more than our low rates and loans that service all types of needs," said Ethan Taub. "What excites me most about this role is the opportunity to provide consumers a platform for solid overall financial management no matter where they stand. I also look forward to enhancing our overall marketing and advertising efforts. I'm thrilled to be a part of the CashCall team." For the past four years, Ethan was Chief Marketing Officer for ConsumerDirect® in Costa Mesa. The company pioneers Credit 2.0 technologies for consumer money, credit and identity. He was responsible for revenue growth through customer acquisition, member retention and partner development. He ran initiatives including marketing operations, budgeting and public relations. Ethan also managed advertising and technologies in the following channels: online interactive, radio, TV, social media, print and trade shows. A large part of his role was to ensure consistent company branding across all media as well as building overall brand equity. Prior to working with ConsumerDirect, Ethan was head of Sales for Acxiom Digital, an integrated digital marketing technology and services agency. He developed some of the world's largest online marketing programs for global 500 enterprises.