PHOENIX, March 28, 2013 /PRNewswire/ -- PITOOEY! Inc., (OTCBB: PTOO) has announced the launch of their "50/50" campaign to expand into 50 highly populated markets within 50 days. David Sonkin, President and Co-Founder of PITOOEY!, Inc., stated, "Since launching our beta test this January in Phoenix, PITOOEY! has been chomping at the bit to expand across America. We couldn't wait to give consumers the power to get information from their favorite places in the most innovative and personalized way ever. The PITOOEY! app going live in these 50 cities is just the beginning of a whole new era in communication between consumers and the businesses they love." Beginning on Tuesday, March 26th, in its final 50 days of beta testing, PITOOEY! will launch 50 new locations, one each day, for 50 days. Through PITOOEY!'s Twitter, Facebook, and Instagram social media channels, as well as the PITOOEY! website, a new city will be announced at 8AM PST every morning for the next 50 days. The campaign, which focuses on the basic concept of "#BuildYourList™", will include an interactive Facebook timeline, along with daily digital postcards to create a buzz about which city PITOOEY! will be launching next. Rob Swope, Chief Digital Officer of PITOOEY! Inc., commented, "Having consumers building their lists before PITOOEY! releases the full version of the app is giving people a head start on a game changing lifestyle mobile app. It's like being invited to a sound check at a Bruce Springsteen concert." In an effort to directly involve consumers, users will be able to interact with the PITOOEY! Penguin via Twitter as he stops at various locally owned businesses within each city. As an added feature to promote user and merchant interaction, PITOOEY! will offer users the option to suggest a business that they would like to add to their list. Upon login to the mobile app, users throughout the 50 live cities will activate the easy to use "search & subscribe system" in order to build a customizable list of their favorite businesses. Doing so will allow these users to receive deals and updates specifically from the businesses in their list.