- More than 50,000 new “likes”
- Over 29,000 unique visitors to the OBS Facebook page
- Over 18,500 visitors registered for the promotion
- More than half of those (53%) opted-in and asked to be part of future communications from OBS
- Together they posted 12,043 photos and other pieces of user-generated content
Zep Inc.’s (NYSE: ZEP), Original Bike Spirits® brand, a provider of industrial-strength motorcycle cleaning and performance products, is celebrating the success of its “Original” Facebook social media campaign, now totaling over 100,000 fans.
www.originalbikespirits.com (Photo: Business Wire)Recognizing the passion and individuality that gearheads and weekend riders alike share for boasting about their rides, Original Bike Sprits® (“OBS”) invited customers to upload a picture or video illustrating what makes them and their bike an “Original”—all for a chance to win weekly giveaways of OBS products and for one lucky fan, a custom Orange County Choppers™ motorcycle! The 70-day promotion blew the lid off all expectations: