PERFORM And American City Business Journals Inc. Form Partnership To Create PERFORM Sporting News Limited
PERFORM Sporting News Limited, which will operate under the Sporting News Media brand, will combine PERFORM's ePlayer, the number 1 sports video platform in US, and Sporting News digital assets, and reach over 33m sports fans monthly
NEW YORK, March 28, 2013 /PRNewswire/ -- PERFORM Group plc ("PERFORM") and American City Business Journals, Inc. ("ACBJ"), a division of Advance Publications Inc., announced today that they are partnering to create a new sports media venture in the US and Canadian markets – PERFORM Sporting News Limited. The new entity, which will operate under the brand, Sporting News Media, will see the two organizations combine their management, sales, content, technology, editorial and media assets to create one of the leading digital sports media businesses in North America. ACBJ owns Sporting News, one of the oldest and most iconic sports media brands in the US which has a number of products and services across PC, mobile and tablet – including SportingNews.com, a top 10 US sports site that reached over 11m unique sports fans in February. PERFORM owns and syndicates ePlayer, the number one sports VOD platform in the US that streams highlights and news from the NFL, NBA, MLB, NHL, PGA Tour, MLS, WTA, ATP, UFC, SEC, Pac-12, Big Ten, Big 12 and ACC conferences across over 250 news publisher websites and reached 20.9m unique fans in February; PERFORM also owns Goal, the world's largest soccer portal available on PC, mobile and tablet. Goal attracts over 1m US and Canadian unique soccer fans per month. The combination of these media assets puts the new venture's reach at over 33m unique sports fans per month and positions Sporting News Media as a top 5 digital sports media property in the US market. For over 127 years Sporting News has looked to fuel informed conversations among fans through thought provocative, original multi-media content and expert curation of third party content delivered to the consumers' favorite devices. The new venture embodies the successful transition from the traditional print brand to a leading player in the digital sports media space.