1. As of noon trading, Priceline.com ( PCLN) is down $3.09 (-0.4%) to $691.50 on average volume Thus far, 263,417 shares of Priceline.com exchanged hands as compared to its average daily volume of 630,200 shares. The stock has ranged in price between $682.50-$692.33 after having opened the day at $687.60 as compared to the previous trading day's close of $694.59. priceline.com Incorporated operates as a online travel company. Priceline.com has a market cap of $34.7 billion and is part of the services sector. The company has a P/E ratio of 25.1, above the S&P 500 P/E ratio of 17.7. Shares are up 12.0% year to date as of the close of trading on Tuesday. Currently there are 14 analysts that rate Priceline.com a buy, no analysts rate it a sell, and 3 rate it a hold. TheStreet Ratings rates Priceline.com as a buy. The company's strengths can be seen in multiple areas, such as its impressive record of earnings per share growth, compelling growth in net income, robust revenue growth, largely solid financial position with reasonable debt levels by most measures and expanding profit margins. We feel these strengths outweigh the fact that the company has had lackluster performance in the stock itself. Get the full Priceline.com Ratings Report now. It's Official: Action Alerts PLUS beats the S&P 500 with Dividends Reinvested! Cramer and Link were up 16.72% in 2012. Were you? See what they are trading for 14-days FREE If you are interested in one of these 3 stocks, ETFs may be of interest. Investors who are bullish on the diversified services industry could consider iShares Dow Jones US Cons Services ( IYC) while those bearish on the diversified services industry could consider ProShares Ultra Short Consumer Sers ( SCC). A reminder about TheStreet Ratings group: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model.