Conclusion

Blackberry shares will move one way or another after earnings are reported. A hint of a weak forecast would give fuel for the large base of short-sellers. Strong initial sales of Blackberry 10 would push Blackberry shares higher. Either way, the Blackberry recovery will take multiple quarters. Its success will depend on aggressive marketing and innovation. This aggressive ad suggests that Blackberry is on the right track.

Written by Chris Lau, Kapitall Contributor

null

If you liked this article you might like

7 Essential Rules for Investing in Tech Stocks

Delphi, Blackberry Announce Partnership to Advance Autonomous Vehicles

We Are Astonished By How Far Uber Has Deviated From Its Original Master Plan

BlackBerry's Rally Is Falling by the Wayside

Goldman: Blackberry a 'Sell' Over Mobile Messaging Concerns