SAN FRANCISCO, March 27, 2013 /PRNewswire/ -- A simple idea sparked by comments on reddit about backing up data has blossomed into a global "holiday" called World Backup Day, and is celebrating its third anniversary on March 31. The event has gained momentum and advocates every year, and now World Backup Day has a presenting sponsor, Code 42 Software, the top-rated backup company behind CrashPlan, to help increase awareness even further. Backblaze, another highly regarded company specializing in backup services, is also on-board as a sponsor. The notion for World Backup Day originated with Youngstown State University student Ismail Jadun, who was inspired by comments on reddit, the popular social news website. Ismail and his fellow "redditors" were discussing the inherent need for backing up data, and he decided to declare the day before April Fool's Day as the perfect time to back up files. Ismail quickly created an official website, www.WorldBackupDay.com, and started spreading the word among the collaborative reddit community and other social media channels. "I'm thrilled with the response to World Backup Day, and I hope it's made a difference in people's lives," said World Backup Day founder Ismail Jadun. "We all know someone who has lost critical data, whether it was their videos, photos, music, reports, or personal stuff. Hopefully this day will make everyone think about their situation, learn about the various storage options and get their files backed up. I also hope that World Backup Day sparks conversations about the enormous task of saving our increasingly digital data and heritage for future generations." "Everyone understands the hopelessness and frustration of losing important data, and I'm proud that the idea for World Backup Day was sparked by a discussion on reddit," said Erik Martin, GM of reddit. "The reddit community has remained closely involved in helping make March 31 the day people think about the impact of data in our lives, and to do something positive about it." Many people think their documents are safe because they're saved on the computer's hard drive. However, as noted on WorldBackupDay.com, mechanical hard drives fail at an annual rate of 3%, and this rate gets higher as the drive gets older. With a three-year-old drive, the annual failure rate is 6%. While some data can possibly be recovered, the best way to avoid potentially catastrophic loss of data would simply be to back it up.