MENLO PARK, Calif., March 27, 2013 /PRNewswire/ -- Leadspace, Inc., the pioneer of social lead targeting, today announced its upcoming webinar hosted by Marketo: "How to Use Social Lead Targeting So You Find the Right Buyers." On April 3rd at 10:00am PT, participants can tune in to hear Richard Park, Director of Sales Operations at Jive Software, Ran Gishri, VP Marketing at Leadspace, and Robin Bordoli, GM of Social Marketing at Marketo, discuss how to bring the power of social to your lead targeting. Today's buyers share their interests and activities online more openly than ever before—and it's possible to capture and distill this unstructured big data and use it to target the right buyers based on their online presence. Participating attendees will learn:
How social lead targeting revolutionizes B2B marketing and sales
How Jive Software uses social targeting to drive business results
How Leadspace's social lead targeting and Marketo's marketing automation work together
"In the age of big data, companies must adapt to analyzing mountains of unstructured data from the social web to gain insights into customers," said Ran Gishri, VP Marketing at Leadspace. "Through our webinar with Jive and Marketo, attendees will gain valuable insights into using social lead targeting to drive very specific business results." Now part of the Marketo LaunchPoint ecosystem of marketing solutions, the Leadspace social lead targeting solution enables B2B marketing and sales organizations to lift conversion rates, boost productivity and grow their pipeline. Leadspace's ability to take unstructured data from the web and apply it to lead targeting with greater accuracy, combined with Marketo's # 1 rated marketing automation software, provide a valuable solution to businesses looking for a best practice to hyper-target prospects and reach customers. To sign up for the webinar on April 3rd, visit http://pages2.marketo.com/social-lead-targeting.html?sponsor=leadspace. To view a live demo of the Leadspace platform, visit http://www.leadspace.com/schedule-demo. About Leadspace Leadspace is the first solution to help sales and marketing teams find new sales prospects and enrich and rank leads based not only on job titles, but also on what they do, and how closely the prospects resemble the people they have already successfully sold to. Founded in 2007 by experts in web mining and semantic analysis, the company received funding from top-tier venture capital firms, including Battery Ventures, JVP, and Vertex. Leadspace has offices in the U.S. and in Israel. Learn more at http://www.leadspace.com.