"When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years," Cook told Williams at the end of the interview. "It's an area of intense interest. I can't say more than that." It was Jobs himself who started the speculation, after a passage in his biography mentioned him "finally cracking" the code to making TV simpler and easier to use. "I'd like to create an integrated television set that is completely easy to use," Jobs told his biographer, Walter Isaacson. "It would be seamlessly synced with all of your devices and with iCloud." No longer would users have to fiddle with complex remotes for DVD players and cable channels. "It will have the simplest user interface you could imagine. I finally cracked it."
"We believe investors have wondered if Apple can put out new and innovating products without Steve Jobs," Munster wrote in his note. "We believe that ultimately, if Apple is viewed as a company that can innovate, the multiple will improve." Apple shares were lower in early Wednesday trade, off 1.35% to $454.89. -- Written by Chris Ciaccia in New York >Contact by Email. Follow @Commodity_Bull