- HD Photos: Professional HD photos, which will be featured in search results, have produced a 10 percent increase in leads over listings without HD imagery based on a trial of over 1,000 Apartment Guide properties
- HD Videos: This HD multimedia offering provides consumers with a comprehensive view of a property and generated 28 percent more leads than those without a multimedia offering based on Apartment Guide's customer trial
- HD Panoramic View: The professionally shot 360 degree HD panoramic tour showcases property amenities and interiors allowing consumers to fully experience the property on their desktop as well as on mobile devices
- HD Floor Plans: Floor plans are the most requested information by prospective renters after unit pricing, and Apartment Guide listings that included floor plans in February 2013 have generated close to 17 percent more leads for property owners and managers
"What a difference the new HD Image Pack photographs have made with Legacy North Pointe in driving interest to the community. The images were able to capture every detail of the community amenities, office and model with acute clarity and crispness, while providing the best angle shots for demonstrating each area. The upgraded photographs have enhanced the community packages, creating additional interest which has resulted in more site traffic and awareness about the community." - Kelly Shuffett, Regional Property Manager with GCI Residential.The HD Image Pack launch follows the recent announcement of Apartment Guide's Certified Resident Ratings & Reviews SM service for property operators--another industry first--featuring a free-of-charge online ratings and reviews service compiled from certified residents. Apartment Guide continues to evolve its search technology to deliver quality results for property managers and provide consumers with the best experience to find a newplace to live. The entire HD Image Pack is available at no additional cost for Apartment Guide customers with Diamond packages. HD Photos are also available at no additional cost to all customers with Gold or higher packages. For more information about Apartment Guide, please visit www.ApartmentGuide.com.