PALO ALTO, Calif., March 26, 2013 /PRNewswire/ -- Today, a brand new edition of Flipboard™ turns the social magazine into a place for self expression. Available on iPad, iPhone and iPod touch, this second generation of Flipboard takes the experience full circle, letting readers not only enjoy great content from around the world but also collect things they find on Flipboard to create their own magazines on any topic, event or personal interest. (Photo: http://photos.prnewswire.com/prnh/20130326/SF84191-a) (Photo: http://photos.prnewswire.com/prnh/20130326/SF84191-b) (Photo: http://photos.prnewswire.com/prnh/20130326/SF84191-c) (Logo: http://photos.prnewswire.com/prnh/20110630/SF28686LOGO-b) Now it's easy for people to collect, save and share amazing stories, inspiring videos and beautiful photos on Flipboard. Using the new "+" button found on items in Flipboard or by using the new Flipboard bookmarklet for the web, readers can fill their magazines with content that expresses a point of view, reflects personal tastes or shares ideas they find inspiring. For publishers this is a new way to share archival content, publish great collections or package together stories in a totally new way on Flipboard. "With more than 50 million users, Flipboard is used every day as a place to catch up on the things you care about. But starting now, it's also a great place to share opinions, save favorite stories, and express your point of view. This is our biggest release ever and one that we think will open an entirely new experience for our readers," said Mike McCue, Flipboard CEO. Use the "+" Button to Get Started With today's new edition anyone can easily collect stories, videos, audio tracks and images into their own magazines on Flipboard. Anything that inspires readers, from cooking to current events, can be the topic of a magazine. To get started a reader taps the "+" button on any Flipboard item, selects "Create Magazine" then gives the magazine a title, adds a description and selects a category. They can keep adding items to the magazine to tell a story, share a perspective or inspire others. For each item that's flipped into a magazine, attribution back to the source is preserved. If the content is from a social network interactions such as commenting, retweeting or liking are reflected back to the originating social network.