NEW YORK, March 26, 2013 /PRNewswire/ -- Hyundai Motor America President and CEO John Krafcik rang The NASDAQ Stock Market Closing Bell at the NASDAQ MarketSite in Times Square on March 26, 2013. The event commemorated the 15 th year in Hyundai's fight against pediatric cancer through its nonprofit foundation, Hyundai Hope On Wheels®. Mr. Krafcik was accompanied by C.J. George, Hope On Wheels National Youth Ambassador, Hyundai dealers, other Hyundai executives, and representatives from the Hope & Heroes Children's Cancer Fund at Columbia University Medical Center. (Photo: http://photos.prnewswire.com/prnh/20130326/LA84163) (Logo: http://photos.prnewswire.com/prnh/20091001/HYUNDAILOGO) "It is an honor for Hyundai and our dealers to mark our 15th year helping kids fight cancer through Hyundai Hope on Wheels at such an important venue as the NASDAQ MarketSite," said John Krafcik, President and CEO of Hyundai Motor America. "We appreciate the support of NASDAQ in providing this platform to amplify the collective voice of the thousands of families battling pediatric cancer, the leading disease-related cause of death for children in the U.S." Hyundai Hope On Wheels will officially launch its 2013 program during a special press conference on Thursday, March 28 at the New York International Auto Show. The event will feature Hope On Wheels' first of eighty donations it will award in 2013 to pediatric cancer institutions engaged in life-saving research, totaling more than $14 million. By the year's end, Hope On Wheels will surpass $72 million in total donations since its inception in 1998 in pursuit of a cure. This level of support places Hyundai among the leading funders – public or private – of pediatric cancer research in the nation. For more information about Hyundai Hope On Wheels, please visit www.HyundaiHopeOnWheels.org. Media interested in information from the Hyundai Hope On Wheels NASDAQ MarketSite events are asked to contact Joe Foster at firstname.lastname@example.org, 323.572.5361. HYUNDAI MOTOR AMERICA Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai's 10-year/100,000-mile powertrain warranty, and five years of complimentary Roadside Assistance. HYUNDAI HOPE ON WHEELS Hyundai Hope On Wheels® is a 501(c)(3) nonprofit organization that is committed to finding a cure for childhood cancer. Launched in 1998, Hyundai Hope On Wheels provides grants to eligible institutions nationwide that are pursuing life-saving research and innovative treatments for the disease. Primary funding for Hyundai Hope On Wheels comes from Hyundai Motor America and its more than 800 U.S. dealers. At the end of its 15th year, Hyundai Hope On Wheels will have awarded more than $72 million towards childhood cancer research in pursuit of a cure.