By Jonathan Moreland, founder of Insider Insights and author of Profit From Legal Insider Trading.

NEW YORK ( TheStreet) -- It is a victory for common sense. Tracking the trading behavior of company executives, directors and large shareholders in the stocks of firms they're registered in as "insiders" has proven to be profitable, according to both academic studies and (more importantly) the experience of professional investors.

Below are lists of the top 10 mainly open-market insider purchases and sales filed at the Securities and Exchange Commission Monday, March 25, 2013 as ranked by dollar value. Please note, however, that these are only factual lists, not buy and sell recommendations. Dollar value is only one metric to assess the importance of an insider transaction, and, frankly, often not even the most important metric that determines if an insider transaction is significant.

At, we find new investment ideas just about every day using these and more intricate insider screens to determine where we should focus our subsequent fundamental and technical analysis. And while stocks don't (or shouldn't) move up or down based on insider activity alone, insiders tend to be good indicators of when real stock-moving events like earnings surprises, corporate actions, and new products may be in the offing.

So use these regular Top Insider Trades columns as the initial research tools they are meant to be, and click the links in the tables to analyze a company's or insider's full insider history. Also feel free to contact us with any questions on our proprietary insider data, and how it is best analyzed.
AGCO (AGCO) Srinivasan Mallika DIR 172,833 8,799,708
Echo Global (ECHO) Walter John R DIR 33,321 695,217
Pennantpark FR Cap (PFLT) Katz Samuel L DIR 30,000 420,000
Opko Health (OPK) Frost Phillip MD CEO,CB,BO 14,500 110,225
Towerstream (TWER) Haronian Howard L DIR 21,000 49,425
Acorn Energy (ACFN) Jackson Mannie L DIR 4,000 30,783
First Bus Finl (FBIZ) Kilcoyne Gerald L DIR 1,000 27,000
First Pactrust (BANC) Lanfre Melissa CAO,VP 1,732 19,710
Supernus Pharm (SUPN) Siebert John M DIR 3,000 16,500
First Bus Finl (FBIZ) Eddy Jan A DIR 600 16,200
Source: Insider Insights
Google (GOOG) Schmidt Eric E CB,DIR 80,000 64,979,780
Lrr Energy (LRE) Lime Rock BO 3,200,000 53,888,000
Discovery Comms (DISCA) Zaslav David CEO,PR,DIR 182,418 14,334,881
Pacira Pharm (PCRX) Hbm Healthcare BO 290,900 8,130,686
Douglas Emmett (DEI) Emmett Dan A CB,DIR,BO 140,000 3,513,608
Svb Financial (SIVB) Parsons Joan O 25,500 1,785,765
Journal Communications (JRN) MSDC Mgt BO 245,098 1,652,952
Exacttarget (ET) O Driscoll Rory DIR 70,000 1,586,200
Bon Ton Stores (BONT) Bergren Byron L DIR 108,515 1,454,764
Homeaway (AWAY) Siegel Philip S DIR 32,300 1,041,866
Source: Insider Insights

Key to Titles: A=Assistant, AI=Affiliated Investor, AO=Accounting Officer, BD=Business Development, BO=Beneficial Owner, CAO=Chief Accounting Officer, CB=Chairman, CCO=Chief Compliance Officer, CEO=Chief Executive Officer, CFO=Chief Financial Officer, CIO=Chief Information Officer, CO=Compliance Officer, COO=Chief Operating Officer, CT=Controller, CTO=Chief Technology Officer, DIR=Director, EVP=Executive Vice President, F=Founder, FO=Financial Officer, GC=General Counsel, HR=Human Resources, IO=Information Officer, IR=Investor Relations, LO=Legal Officer, MD=Managing Director, O=Officer, OO=Operating Officer, PR=President, PT=Partner, REL=Relative of an insider, SEC=Secretary, SH=Shareholder, SO=Sales Officer, TO=Technology Officer, TR=Treasurer, TT=Trustee, VCB=Vice Chairman, VP=Vice President, X=Ex Officer or other title displayed.

Jonathan Moreland is the founder of, which produces a weekly newsletter and offers professional screening and alerting tools to analyze a proprietary, real-time insider data feed. He is also the principal of Insider Asset Management, a registered investment advisor in New York. Mr. Moreland has been analyzing insider data professionally for two decades and has been a contributor to since 2001. A fundamental analyst with an MBA in finance, Mr. Moreland long ago identified insider data as an excellent first screen to determine where to focus his research efforts. He is quoted frequently in the media for his insider analysis and stock recommendations stemming from it. He is also author of Profit From Legal Insider Trading.

Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. While he cannot provide investment advice or recommendations, Moreland appreciates your feedback; click here to send him an email.