RALEIGH, N.C., March 26, 2013 /PRNewswire/ -- " Raleigh is a great city filled with people who are very interested in health and fitness," said Kelley Spence, who recently opened the Max Muscle Sports Nutrition franchise on Falls of Nuese Road. "Max Muscle Sports Nutrition has been in business for more than twenty years and was known here, but the only North Carolina stores are in Fayetteville, Wilmington, and Charlotte. As a result, hundreds of Raleigh area residents shopped regularly with Max Muscle online to get the great 100% made in the USA products. I can say from my own personal experience that while the products are great, the thing that really made the difference for me was being able to have a Max Muscle Nutrition Coach develop a plan and recommend products specifically for my needs. It was such a good experience that I decided it was time to bring the products and the industry-leading personal service of a Max Muscle store to Raleigh!" What has made Max Muscle Sports Nutrition legendary in the sports nutrition business is that the staff are experts whom educate the consumer rather than just sell retail product. The business concept is to 'listen' to the customer's needs, and then to assist in developing a personal nutrition plan with the supplements or products designed to help that person reach his or her goals. Each year the company hosts the ' $25,000 MaxFormation' contest...a six month commitment nationwide from tens of thousands of customers to change their bodies and eating habits forever. Recent winners include a North Carolina resident. "We have Max Muscle stores up and down the eastern seaboard, four in North Carolina and more than 150 stores nationwide," said Spence. "As soon as we opened in Raleigh the brand was known by some and a welcome breath of fresh air for people of all ages who've walked through our door." On April 1st, Raleigh's Max Muscle Sports Nutrition will be holding an Open House for Raleigh, with radio stations broadcasting from the business, Carolina Hurricanes tickets being given away, specials throughout the store, and FREE Nutritional Consultations for anybody looking to better their health, fitness, and general well-being. "It's called the 'Max Muscle Experience' and it's honestly legendary," added Spence. "Employees are trained and acknowledged 'Certified Fitness Nutrition Coaches'. We listen and recommend specifically to a client's needs. We eliminate the mystery and confusion and frustration for people trying to figure things out for themselves. The biggest thing we hear back from new customers is 'Wow...that's so refreshingly honest!' Really, the best part of my job is seeing the satisfaction and happiness of our customers when they come in for their follow-up visits and plan adjustments and I confirm their progress toward their health and fitness goals."