PARK RIDGE, N.J., March 26, 2013 /PRNewswire/ -- The Hertz Corporation (NYSE: HTZ) and the Arnold Palmer Invitational Presented by MasterCard have signed a four-year partnership for Hertz to be the Official Car Rental Sponsor of the Invitational. (Logo: http://photos.prnewswire.com/prnh/20110810/NY50373LOGO ) "Hertz has enjoyed a long-standing relationship with Arnold Palmer, from our continued sponsorship of the Invitational to our earlier days when Arnold played a prominent role in our advertising," commented Mark P. Frissora, Hertz Chairman and Chief Executive Officer. "Hertz has a robust roster of sports relationships and our continued partnership with the Arnold Palmer Invitational Presented by MasterCard highlights the importance of the sport and the incremental value we receive reaching its loyal fan base." Hertz and Arnold Palmer have been together for 30 years, since 1983. Hertz has featured the World Golf Hall of Fame icon in print advertisements, radio and television commercials, and other promotions over the years. In addition, Hertz was title sponsor of Palmer's PGA TOUR event at the Bay Hill Club & Lodge from 1985 through 1988, for what was then known as the Hertz Bay Hill Classic. Hertz has been an associate sponsor since 1996 of the event now presented by MasterCard. "Nothing pleases me more than to know that my long-time association with Hertz continues with the four-year extension of its associate sponsorship of our tournament," Palmer said. "Hertz has been a loyal and generous supporter of the tournament through most of its existence and has played an important role in raising its stature to the high level the Arnold Palmer Invitational Presented by MasterCard enjoys today." Hertz is committed to offering its customers the most technologically innovative products and services available to keep customers "Traveling at the Speed of Hertz." This includes Hertz 'Carfirmations'; 'Gold Choice', which gives Gold members the power to keep the car they reserved or simply choose a different car from the Gold Choice area; and e-Return, with the fastest car rental drop-off that includes an email receipt within hours. These are all complimentary services for Hertz Gold Plus Rewards members, which is currently free to join. In addition, Hertz continues to expand the presence of its ExpressRent Interactive Kiosks that let customers rent a car, with or without a reservation, through a live, face-to-face video kiosk. The 35 th annual Arnold Palmer Invitational Presented by MasterCard or will be March 18-24. For more information, call the ticket office at 407-876-7774 or toll free at 1-866-764-4843, or visit us on the Internet at www.arnoldpalmerinvitational.com. Tournament proceeds benefit Arnold Palmer Hospital for Children and Winnie Palmer Hospital for Women and Babies. For more information, visit www.Hertz.com and/or follow Hertz at www.Facebook.com/Hertz and www.Twitter.com/Hertz.