Ads Part of National Campaign Calling on Political Leaders to Support Commonsense Reforms; Polls Show Overwhelming National Support for Background ChecksCoalition Also Organizing National Day to Demand Action on Thursday, March 28 with More than 100 Events Across the Country; www.DemandAction.orgNEW YORK, March 26, 2013 /PRNewswire-USNewswire/ -- Mayors Against Illegal Guns today announced that ads will begin to air in North Carolina today demanding that Senator Kay Hagan take action to pass commonsense gun reforms. Ads will air in key states during the upcoming Congressional recess and can be found here: www.demandaction.org/recessads "These ads bring the voices of Americans – who overwhelmingly support comprehensive and enforceable background checks – into the discussion to move Senators to immediately take action to prevent gun violence," said Mayors Against Illegal Guns Co-Chair and New York City Mayor Michael R. Bloomberg. "We demanded a plan and we got one. We demanded a vote and we'll get one. Now we're doing what we can to pass a bill that will save lives." "While they are home for this recess, members of Congress will hear directly from their constituents who support sensible gun law reforms like expanded background checks," said Mayors Against Illegal Guns Co-Chair and Boston Mayor Thomas M. Menino. "The legislation is on the table – it's time for our leaders in Washington to act." "A background check is one of our best means of keeping guns out of the hands of dangerous people, but as many as 40 percent of all gun transfers aren't accompanied by any check at all," said Durham Mayor Bill Bell. "We need to eliminate these loopholes that provide violent criminals easy access to guns. To help protect the lives of North Carolinians we need to ask Congress to take action by expanding enforceable background checks on all gun sales." "This isn't some abstract debate about our Constitutional rights – it's about saving lives," said gun violence survivor and North Carolinian Effie Steele. "Increasing penalties for gun trafficking and requiring background checks for all gun sales will go a long way toward increasing public safety without burdening law-abiding Americans."