Today, PointRoll provides HTML5 and Flash ad-authoring tools with single tag delivery and the ability to distribute ads and measure campaign performance on any digital screen in all display environments, including social media. PointRoll delivers and measures the effectiveness on a customized basis for more dynamic campaigns on behalf of more advertisers, agencies and publishers than anyone else online.“PointRoll is well positioned to provide deep solutions across the three primary needs of brands: exceptional creative, multi-screen media distribution and meaningful measurement,” said Diez. “We’re making it easy via simple-to-use tools, enhanced media and targeting capabilities, and are already testing attribution analytics. This will enable marketers to better gauge campaign effectiveness across not only their buy, but across multiple devices.” Diez has been at the center of creative, media and measurement technologies, building sales for and leading some of the best-regarded and innovative technologies in digital media. After senior roles at New York Times Digital and PointRoll, Diez joined Centro to build its local media platform in New York as Vice President of Eastern Sales. After Centro, as Vice President for Datran Media, he launched Aperture, the industry’s first real time analytics platform based on verified household data. Most recently, he led quadrantONE, the industry’s first and only multi-company private exchange exclusively devoted to premium local publishers. About PointRoll Since 2001, PointRoll, a Gannett Company (NYSE: GCI), has transformed the way advertisers, agencies and publishers create, manage and deliver the most effective interactive advertising. Today, PointRoll provides display advertising products including video, mobile, rich media, social, standard display and emerging formats, across all digital screens. With OnPoint, a next generation ad design, delivery and analytics platform, PointRoll enables advertisers to manage and create compelling campaigns more efficiently – connecting with consumers, driving engagement and generating quantifiable results. For more information, visit http://www.pointroll.com or follow us @pointroll.