Gillette (NYSE: PG), the world’s leading male grooming brand, today announced a partnership with three female celebrities: Kate Upton, Hannah Simone and Genesis Rodriguez – the first time ever that the brand has partnered with female spokespeople to spearhead an integrated marketing campaign. Kate Upton, Hannah Simone and Genesis Rodriguez will share the opinions of women across the country to help men understand what women prefer when it comes to men’s body hair styling as the brand showcases the right styling tool to get the job done, the Gillette® Fusion® ProGlide Styler™. This represents a bold step forward for Gillette, as the company meets the evolving needs of men everywhere.
Kate Upton is the all-American girl most guys wish lived next door. The Florida native has seen a meteoric rise through both modeling exposure and a handful of viral videos that have amassed millions of views. Kate was recently featured as the cover girl of the 2013 Sports Illustrated Swimsuit Issue, marking the second consecutive year she claimed that honor.“I’m very excited to partner with Gillette and share with guys the body hair styling preferences of women from around the world,” said Kate Upton. “For me, the most important part of styling is that guys own their look, whatever that look is. The Fusion ProGlide Styler gives guys the tool they need to achieve their style goals, whatever they may be.” London-born Hannah Simone has taken quite the route to get where she is today. After working as a human rights and refugee officer for the U.N. in London, Hannah returned to her first love of entertainment and began hosting Canada’s MuchMusic. A move to L.A. brought her to the SyFy network and now to Fox’s hit comedy “New Girl,” where she plays Cece. “I’m thrilled to partner with Gillette to help men understand what women want,” said Hannah Simone. “If we’re able to give them that information and Gillette can give them the tools to get there, then we both win, and that’s very exciting.” Bilingual beauty Genesis Rodriguez is a rising star in any language. Long a star of Telemundo series such as “Prisionera,” “Dame Chocolate” and “Dona Barbara,” Genesis has become an English-language star as well, appearing in a number of big-budget films. Recent projects have included “What to Expect When You’re Expecting,” “The Last Stand” and “Identity Thief.” She’ll be co-starring in “Hours” later this year. “Women have been thinking about their own body hair for ages, so it’s only natural that they have opinions on male body hair as well,” said Genesis Rodriguez. “I'm glad Gillette has asked us to share those opinions with the men of the world; they deserve to know! Personally, I like my guys hairless.”
The Perfect Tool for Men who Style their Body HairBringing together the engineering smarts of Braun and the technological savvy of Gillette, the Gillette Fusion ProGlide Styler is a collaboration between two world-leading grooming brands to develop a precision all-in-one solution for men’s body styling needs. The Styler leverages top technology, including a Braun-engineered trimmer and Gillette’s most advanced razor blades**, to give men who style their bodies a comfortable tool for consistent results, no matter what look they want to achieve. The Fusion ProGlide Styler features:
- Fusion ProGlide blades, Gillette’s most advanced razor blade technology, for incredible closeness and comfort
- A Braun-engineered Power Trimmer with three slim combs that maneuver effortlessly through hair, trimming evenly at three custom lengths
- Lubrastrip™ infused with mineral oil and lubricating polymers, enabling the razor to move smoothly over skin, even on repeat strokes
- A handle with ergonomic grips balanced for regular styling