IRVINE, Calif., March 26, 2013 (GLOBE NEWSWIRE) -- MEDL Mobile, Inc. (OTCBB:MEDL) – a pioneer in the creation, development, marketing and monetization of mobile apps – announced today that they had joined forces with Specific Media to supply mobile video advertising for MEDL's recently launched social media platform, "Hang w/." The Patent Pending Hang w/ platform allows live real-time video to be broadcast from one phone to many. Followers view a short pre-roll ad and then watch a live feed sent directly from the broadcaster's smartphone camera. A post-roll ad ends the broadcast. Broadcasters earn a percentage of the advertising revenue-generated based upon the number of followers who are "Hanging w/" them. "We chose Specific because their ad serving technology is best-in-class. And because they truly understand digital, mobile and social," said Andrew Maltin, CEO, MEDL Mobile. "Their recent acquisition of MySpace demonstrates that they are serious when it comes to social media – and we are excited to explore new opportunities this alignment has created." "We believe MEDL has developed a game-changing platform by allowing the end user to monetize through advertising," said Ron Nielsen, executive vice president of operations, Specific Media. "Our clients look to us for new ways to engage their customers through compelling digital content - and we believe that Hang w/ gives them an opportunity to present their message in a medium that's simply riveting." "Partnering with Specific Media fills the last critical piece of the Hang w/ puzzle," continued Maltin. "The technology is performing great. Celebrities are coming on board and creating fascinating content. And now we've got a partner who can help us fill the demand for video ads as we scale to millions of users." The agreement gives Specific the exclusive rights to sell all unfilled advertising on the platform. MEDL retains the rights to partner directly with brands and advertising agencies to sell advertising and sponsorship for individual celebrities and for Hang w/ "channels" of content.