VANCOUVER, British Columbia, March 26, 2013 /PRNewswire/ -- The next evolution of junk removal has arrived for the world's largest junk removal company. 1-800-GOT-JUNK? has unveiled its new mobile application prototype to franchise partners attending the company's annual conference in Vancouver. MobiJunk is the result of several months of hard work by software developer, Gargoyle Software, Inc., and the business technology team at 1-800-GOT-JUNK?. The app was funded in part by a research and development grant designed to support enterprises to increase productivity growth through adoption of digital technologies. "We needed a solution to remain efficient and customer-focused in a business landscape that's rapidly growing when it comes to technology," explains 1-800-GOT-JUNK? Vice President of Business Technology, Andy Parkins. "Junk has to be mobile if we are to succeed in this new environment, and to that end we have developed this platform to give our front-line employees the tools to provide superior customer service and responsiveness." Truck team members have traditionally followed a paper schedule. SMS messaging dispatches new jobs and updated job information is available via a rudimentary WAP interface. Paper and pencil are common utensils and customers are still given carbon copies of hand-written receipts. MobiJunk will change all that, providing a rich interface to deal with job information on the front lines in real time. 1-800-GOT-JUNK?'s operational mobility strategy for 2013 includes 3 phases. Phase 1 focuses on key business functions, including invoicing and dispatching; route journal completions; customer data access; and commercial account details. Phase 2 adds mobile reporting analytics to the application, which will provide the team members and franchise partners real time metrics to easily capture revenue. Phase 3 will bring media focus to the mobile service by adding in even more useful functions, such as before and after photos. MobiJunk is currently available on the iPhone and android platforms.