Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino-management, interactive applications, and networked and server-based systems for the global gaming industry, today announced it has selected GeoComply for the integration of geolocation technologies into its market-leading Bally iGaming Platform.
John Connelly, Vice President of Business Development: Bally Technologies, Inc. (Photo: Business Wire)“By entering into this partnership with GeoComply, we will be one of the first licensed suppliers to offer casino operators a fully integrated geolocation solution for their players,” said Bally Technologies’ Vice President of Business Development John Connelly. “This, combined with our ability to easily distribute content to an array of handheld devices, will enable operators to access the majority of their players in real time and address any regulatory concerns.” GeoComply Chief Executive Officer Anna Sainsbury sees the agreement with Bally Technologies as a strategic commercial partnership with long-term opportunities. “Working with Bally Technologies provides us a great platform for our technologies, as well as decades of player and product experience to tap into through the development process,” Sainsbury said. “Using our solutions to ensure that the player is on the right side of the state or provincial line or sovereign nation is only part of the challenge. We also need to do so in a way that does not interfere with the customer experience. With Bally, we can work in a customer-centric way, leveraging their knowledge and 81 years of experience as a technology provider to casinos to seamlessly deploy our technology without risking losing legitimate players.” Bally Technologies’ award-winning iGaming Platform features an open architecture that enables casinos to deliver play-for-free and wager-based poker, table games, video slots, bingo, and sports betting, as well as other best-of-breed content.
About GeoComplyGeoComply offers regulators and operators a reliable, secure, and user-friendly solution for the geolocation of online users. Focusing on the regulated iGaming, financial, and digital rights industries, GeoComply works closely with its customers to harness cutting-edge technology to better serve their needs. To learn more, please visit www.geocomply.com. About Bally Technologies, Inc. With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates, and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, interactive and mobile applications, and Class II, lottery, and central-determination games and platforms. Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Senior Director, Marketing & Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com. Connect with Bally on Facebook, Twitter, YouTube, LinkedIn, and Pinterest. This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date. – BALLY TECHNOLOGIES, INC. –