SILVER SPRING, Md., March 25, 2013 /PRNewswire/ -- Today, Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest hotel companies, announced the promotion of Chief Technology Officer Todd Davis to Chief Information Officer. Davis will assume his new role effective immediately at the Choice Hotels International offices in Phoenix, Arizona, where he is already based. (Photo: http://photos.prnewswire.com/prnh/20130325/PH82875 ) "Under Todd's leadership, Choice Hotels has built industry recognized, state-of-the-art global technology platforms," said Patrick Pacious, executive vice president of Choice Hotels International. "Choice Hotels' leading edge technology and IT infrastructure, has enabled the company to drive record traffic to our properties and provide the most innovative tools to our franchisees - such as choiceADVANTAGE, Choice's innovative cloud-based property management system - to help them be more efficient and profitable. We are extremely fortunate to have Todd on our team." Davis' new role as CIO reflects his increased scope of responsibility and the exceptional technology leadership he provides the company. During the past 18 months, he has assumed direct ownership over Corporate IT and vital back-office systems, as well as playing a global role with the internationalization of Choice Hotels' technology systems, particularly in the overseas deployment phase of choiceADVANTAGE, Choice Hotels' industry-leading property management system. Under Davis' management, Choice Hotels has earned multiple recent honors for technology excellence, including a Hospitality Technology Visionary Award and an Oracle Innovation Award. Further, as the most senior executive at the Choice Hotels offices in Phoenix, Davis has helped to develop and foster a culture of collaboration and innovation among associates. Davis' career in IT spans nearly two decades. Prior to joining Choice Hotels nearly 18 years ago, he was an advanced systems engineer for Electronic Data Systems (EDS) focusing on hotel industry solutions. Prior to EDS, Mr. Davis designed global reservation solutions for Cendant Corporation and focused on the consolidation of Cendant's multiple data centers.