PANAMA CITY, March 25, 2013 /PRNewswire/ -- U.S.-based Vitamin Shoppe, Inc. (NYSE: VSI) has opened its first international franchised Vitamin Shoppe store in Panama City. With more than 600 retail locations across the United States, the Vitamin Shoppe brings 35 years of expertise in helping people fulfill their health and wellness goals. On Monday, March 4th the Vitamin Shoppe opened its doors to customers in Panama City. The Franchisee in Panama, Reprico, has been pursuing health and wellness in Panama for many years. "Our grandparents were pioneers in Pharmacy in Panama," said Marta Ferrer, Director of Retail Stores for Reprico. "We are excited to open a store that can help people feel better and live healthier with the best quality products." As a specialty retailer of nutritional products ranging from vitamins and sports supplements to herbal remedies, beauty aids and more, the Vitamin Shoppe offers Panamanians an unrivalled selection of brands and products. The stores feature over 800 products from more than 70 brands, including Vitamin Shoppe's own proprietary brand of high quality products. The company supports its broad assortment with a knowledgeable and well trained team of store associates. Vitamin Shoppe Health Enthusiasts participate in continual training allowing them to best help customers find the products that are right for their unique health needs. "We're excited to partner with Reprico and bring the Vitamin Shoppe to Panama," said Musab Balbale, Director of New Business for the Vitamin Shoppe. "Our focus on delighting the customer with knowledge and great service will make us a trusted source for our customers in Panama."