BOSTON, March 25, 2013 /PRNewswire/ -- Wayfair.com, the largest online retailer of home products and furnishings, announced five executive leadership promotions today. Ed Macri was named Senior Vice President of Business Intelligence and Marketing, and John Mulliken was named Senior Vice President of Strategic Initiatives. Additional executive promotions include Dave Raymond to Vice President of Operations Process Improvement, Laura Scott to Vice President of Supplier Operations and Jeff Steeves to Vice President of Marketing. (Logo: http://photos.prnewswire.com/prnh/20130206/NE55105LOGO ) "All five of these talented leaders have been instrumental in driving Wayfair.com's rapid growth trajectory to become the number one retailer in home goods," said Niraj Shah, CEO and co-founder of Wayfair.com. "We are excited to build upon their continued success and expertise as we expand our leadership position in the home space and deliver an unparalleled shopping experience to our customers." Macri launched the business intelligence group at Wayfair.com six years ago and now drives business intelligence and direct marketing for all three Wayfair.com brands globally. Prior to joining Wayfair.com in 2007, Macri held management roles at IBM, Digitas and Bain & Company. Mulliken, who oversees strategic initiatives at Wayfair.com is also the co-founder and general manager of Joss & Main, Wayfair.com's private sale site for the home. Since the launch of Joss & Main, just over two years ago, Mulliken has grown the flash sale business to more than 3 million members. Before joining Wayfair.com in 2010, Mulliken was a principal and executive leader with The Boston Consulting Group. Raymond, Scott, and Steeves all joined Wayfair.com in the fall of 2009. Over the past four years, Raymond has played a pivotal role in improving company-wide processes and site merchandising. Scott joined the company to head up the newly formed Supplier Operations function and has spearheaded all fulfillment initiatives for the company. Steeves has played a key role in driving customer acquisition and retention.