In reality, after discounts, the Nissan LEAF may sell for less than its $35,000 list price. The Volt right now sells close to $4,000 less than its list price, and the Toyota RAV4 EV sells $10,000 less than its list price.

What this all means is that the Ford needs to sell at least $6,000 less than its list price, and perhaps as much as $10,000 less, in order to be competitive. Anecdotally, I have heard of discounts approaching that range, but it's up to you to negotiate with Ford for a competitive price.

Bottom line: The Ford Focus EV is a good electric car, if you can live with the 76-mile average range and the tiny luggage space. You just have to buy it at least $6,000 less than MSRP to get it into the competitive zone.


At the time of submitting this article to publication, the author was long AAPL, GOOG and TSLA.

This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.

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