PITTSBURGH, March 25, 2013 /PRNewswire/ -- DICK'S Sporting Goods (NYSE: DKS), the largest U.S. based full-line sporting goods retailer, invites the community of Jacksonville to their three-day grand opening weekend. The store will host a ribbon cutting ceremony on Tuesday, March 26 at 4:30 p.m. at the retailer's new Parkway Shops location, 14964 Max Leggett Parkway, Suite 300, and soft open on Wednesday, March 27. The grand opening celebration will begin on Friday, April 5 and continue through Sunday, April 7. Special extended store hours will be in effect for Friday ( 8:00 a.m. to 10:00 p.m.), Saturday ( 8:00 a.m. to 10:00 p.m.) and Sunday ( 9:00 a.m. to 8:00 p.m.) DICK'S Sporting Goods has a variety of special appearances and giveaways scheduled to celebrate the grand opening festivities. Blair Wiggins, professional fisherman and host of "Addictive Fishing," will be making a special appearance in store on Saturday, April 6 from 11:00 a.m. to 4:00 p.m.* Customers can also stop by DICK'S 4,000 gallon bass tank all weekend to learn tips and techniques from professional anglers. The first 100 adults in line on Friday and Saturday will receive a free Mystery Gift Card ranging in value from $5 to $500, with one person winning the $500 card each day.** Also on Saturday, the first 100 people in line will get a free The North Face FLASHDRY® T-shirt. The first 100 adults in line on Sunday will receive a free Scratch & Win card, where every card is a winner and one lucky recipient will receive the 2013 DICK'S MVP Discount Card**. During the weekend, DICK'S will be running a Foursquare check-in contest. Customers who check-in to the new North Jacksonville location on Foursquare and tweet out their check-ins using #DSGJacksonville will have the chance to win a $250 DICK'S gift card. More details on all promotions are available at the store location. "DICK'S Sporting Goods is excited to become a member of the Jacksonville community with the opening of our newest location," said Lauren Hobart, DICK'S Sporting Goods Chief Marketing Officer. "With unsurpassed customer service and the best products in the industry, we are the equipment solution for athletes of all ages." The Jacksonville location will be the retailer's 21st store in the state of Florida and its 520th nationwide. The new store will feature over 40 convenient in-store services performed by DICK'S certified PROS in Golf, Bike, Hunting, Fishing, Team Sports and more. Visit www.dickssportinggoodsonline.com/GrandOpen/NorthJacksonville for more grand opening details and directions or LIKE DICK'S Sporting Goods on Facebook at http://www.facebook.com/dickssportinggoods to learn about more local activations, special events and brand activations. *Limit one autograph per person. Autographs will be provided on a first-come, first-served basis at the store on the day of event only. Times and appearances are subject to change without notice. See store for details.