LONDON, March 25, 2013 /PRNewswire/ -- As Europe battles with record high unemployment rates, young web entrepreneur Oliver Neely has put forward a UK challenge to get his peers thinking differently when it comes to making a living. Innovating upon Peter Jones' ("BBC's Dragon's Den") original concept behind the "Tenner Tycoon" initiative for young people, hoping to instil entrepreneurship in schools, Oliver Neely and his team at Young Web Builder have created their own opportunity " The 100-pound Challenge." (Logo: http://photos.prnewswire.com/prnh/20130325/PH82289LOGO-a ) (Logo: http://photos.prnewswire.com/prnh/20130325/PH82289LOGO-b ) The campaign that boasts "no barrier to entry" is no case of "right place, right time." The challenge focuses entirely on contenders earning money from the outset of day 1. There is a clear gap in the intent and execution of building enterprising, young entrepreneurs within the UK schooling system which YoungWebBuilder has set out to bridge. Projects like "Tenner Tycoon" throughout 2011 shook loose a demand in the UK for an entrepreneurial learning experience to come to life and breed a new economy. It's no secret that right now in the UK, unemployment is a hot topic with the UK set for a triple dip recession. But Young Web Builder co-founder and creator Oliver Neely has a fresh approach to earning a living: "There is a common assumption that one can make money online by putting little effort in - the truth of the matter is that you will go around and around in circles with that mind-set. The web is a playground for entrepreneurship." The online revolution has been exponential; the world has watched "gurus" who've gone out and made millions through "blogs" and Internet marketing fads, but the trick doesn't lie in a short cut, or stroke of luck. It comes down to a strategic approach to setting up online operations, through processes that have been over-complicated by people wanting to make "not so secret" trade secrets about making money online - hard to grasp for the general masses. Young Web Builder is out to change that.