“In-app purchasing makes it possible for developers to ensure the customer only pays when they absolutely love the app. This has proven to be a compelling value proposition for customers and a very successful strategy for developers,” said Rain Rannu, Co-Founder and CEO of Fortumo. “We’re excited to work with NOOK and its vibrant developer community to leverage Fortumo’s industry-leading in-app payments solution to bring ‘freemium’ content to millions of NOOK customers.”The NOOK Store features all of the most popular and bestselling top 100 app titles for tablets available anywhere, including the hottest games, as well as lifestyle, productivity, news, entertainment and reading apps. The NOOK Store also provides helpful age recommendations for parents and lets customers browse by subject area to find the perfect app for their child among the broadest and the most curated app collection of kids’ educational apps on any Android store. With the quality collection of NOOK Apps, customers can choose from a selection of only the best apps available, and enjoy a simple, organized way to discover and purchase apps – right alongside their favorite books, movies and TV shows, magazines, newsstand titles and more. Barnes & Noble’s award-winning line of tablets, including the 7-inch NOOK HD and 9-inch NOOK HD+, brings to life all this exciting content at incredibly low prices starting at $199. About Barnes & Noble, Inc. Barnes & Noble, Inc. (NYSE:BKS) is a Fortune 500 company and the leading retailer of content, digital media and educational products. The company operates 677 Barnes & Noble bookstores in 50 states, and one of the Web’s largest e-commerce sites, BN.com ( www.bn.com). Its NOOK Media LLC subsidiary is a leader in the emerging digital reading and digital education markets. The NOOK digital business offers award-winning NOOK® products and an expansive collection of digital reading and entertainment content through the NOOK Store™ ( www.nook.com), while Barnes & Noble College Booksellers, LLC operates 678 bookstores serving over 4.6 million students and faculty members at colleges and universities across the United States. Barnes & Noble is proud to be named a J.D. Power and Associates 2012 Customer Service Champion and is only one of 50 U.S. companies so named. Barnes & Noble.com is ranked the number one online retailer in customer satisfaction in the book, music and video category and a Top 10 online retailer overall in customer satisfaction according to ForeSee E-Retail Satisfaction Index (Spring Top 100 Edition). General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company's corporate website: www.barnesandnobleinc.com. NOOK ®, NOOK Store ™, NOOK Video ™, NOOK Video Apps ™ are trademarks of Barnes & Noble, Inc. Other trademarks referenced in this release are the property of their respective owners. Follow Barnes & Noble on Twitter ( www.bn.com/twitter), Facebook ( www.facebook.com/barnesandnoble) and YouTube ( www.youtube.com/barnesandnoble). About NOOK Media LLC NOOK reading and entertainment products make it easy to read what you love, anywhere you like ™ with a fun, easy-to-use and immersive digital reading experience. With NOOK, customers gain access to the expansive NOOK Store ™ of more than 3 million digital books, plus periodicals, comics, apps, movies and TV shows, and the ability to enjoy content across a wide array of popular devices through free NOOK Reading Apps ™ and NOOK Video apps, available at www.nook.com/freenookapps. NOOK owners receive Always Free NOOK Support in any of Barnes & Noble’s nearly 700 bookstores. Find NOOK devices in Barnes & Noble stores and online at www.nook.com, as well as leading retailers including Best Buy, Walmart, Target and many others. NOOK products are available in the United Kingdom through www.nook.co.uk and leading retailers. For more information on NOOK, follow us on www.twitter.com/nookBN or www.twitter.com/nook_UK and www.facebook.com/nook.