He's a confident guy. Clearly smart. And I like him, in part, because he made it a point to say that Intel Media is completely separate from the Intel we know. A separate building, plenty of new outside hires and a totally different culture. But then, as to not offend or send a message contrary to the company line, he threw in but we're really proud to be part of this great Silicon Valley beast with so much history. I read you loud and clear, brother.I expect to sit down with Huggers -- in TheStreet's plush new studios at some point in the next month or two -- to not only discuss Intel's plans to enter television via some sort of set-top box, but also to talk about the idea of leading a startup within a blue chip. It's all incredibly exciting stuff that prompts a pause, at least from me, vis-à-vis Intel's prospects. First, if anybody can make inroads against (or, euphemistically, in conjunction with) the old guard establishment that controls content and its delivery, it's a guy like Huggers. He comes from the media-entertainment world -- via Microsoft and the BBC -- and aims to address many of the practical challenges the industry faces. Seems to me Huggers can approach big content owners with more than How do we work out a deal for access? Instead, he can say, we want to solve big problems that Netflix ( NFLX), for example, talks about but has done little to address. Like how do you personalize one Netflix account for multiple users in one household across devices?