DUBAI, UAE, March 24, 2013 /PRNewswire/ -- Misys BankFusion Digital Channels enables banks to stay ahead of competitors by improving products and services across all channels At the ' Misys MENA Market Forum 2013' today Misys is announcing its new innovative range of online and mobile banking products, Misys BankFusion Digital Channels, which significantly enhances the way banks provide products and services via the Internet or mobile devices. Misys BankFusion Digital Channels comprises a range of proven and mature modules covering online banking, mobile banking, personal financial management and Internet brokerage, which enable banks to extend their services and add more value to their customers. The innovative solution enables banks to keep up to date with the changing needs of consumers. It allows banks to provide a better digital service all the time and allows them to optimise their costs, as customers migrate from transacting in branches to banking via digital channels. "Today's retail banking customers want to take control of their money," states Alex Bray, Retail Channel Manager at Misys. "People need to have access to banking services on the go, at any time of day, wherever they are. They demand solutions that make it simpler to pay bills or transfer funds and allow them to manage their money so they can plan better for the future and save more. We continually ensure we are providing our customers with the best products and support so they can meet their customers' increasing appetite for online banking services and we're delighted to be able to launch Misys BankFusion Digital Channels to meet this need." The new digital channels offering from Misys helps banks change and manage their channel strategies more effectively and more rapidly. Banks will now be able to ward off the threat of competitors and cope with the increasing pressures from more sophisticated consumers wanting to use the latest technology. Customers are more likely to have mobile devices and access to the Internet and Wifi and mobile web is more available than ever, making it vital to put digital at the heart of a multi-channel strategy.