LAKEWOOD, Colo., March 23, 2013 /PRNewswire-USNewswire/ -- MADD Colorado kicked off its annual Walk Like MADD® event during an afternoon of bowling to "STRIKE out drunk driving" with some very special guests... the Denver Broncos Cheerleaders! The cheerleaders were there to cheer on MADD supporters, volunteers, and community partners as they bowled to raise awareness and funds to keep Colorado communities safe. The kickoff bowling event was designed to give Walk teams the opportunity to sign up their walkers and raise funds — all while having fun as a team. "We're thrilled with the turnout today to kick off our Walk Like MADD campaign," said Fran Lanzer, MADD Colorado's Walk Like MADD Coordinator. "Our community came together in a big way to show their support for MADD's mission, and the funds raised will be put to good use saving lives, serving people and making our roadways safer." Walk Like MADD is a community-driven 5K walk where every dollar raised supports MADD's lifesaving programs and services. To register for the DenverWalk Like MADD event or make a donation, please visit www.walklikemadd.org/denver. The 2013 Denver Walk Like MADD is presented locally by the Law Firm of Bachus & Schanker, MADD Colorado's Statewide Sponsor, and American Family Insurance. "Our many years representing people injured due to the negligence of others has shown us, firsthand, the devastating effects drunk driving has on victims and families," said Darin Schanker, founding partner at the law firm of Bachus & Schanker, LLC. "Through our contributions as a MADD Colorado's Statewide Sponsor, we will continue to support the invaluable and essential programs and victim services provided by MADD." "American Family Insurance is proud to be a Local Presenting Sponsor for the ColoradoWalk Like MADD," added David Carter, Sales Director for American Family Insurance. "As an insurance company we've seen the devastating injuries and trauma to victims and their families as a result of drunk driving crashes. This sponsorship is our commitment to support MADD in its mission to make our communities safer." The DenverWalk Like MADD is also sponsored locally by the Law Firm of Bell & Pollock, King Soopers, KOSI 101, and NuBilt Restoration & Construction. Since its founding in 1980, MADD has helped save more than 300,000 lives — but thousands of people across the country continue to be killed and injured by this violent crime. In 2011, 9,878 people died in drunk driving crashes — one every 53 minutes — and about 315,000 were injured in drunk driving crashes.