NEW YORK, March 22, 2013 /PRNewswire/ -- News America Marketing, the premier publisher of coupons in the U.S. and Canada, producing over 165 billion coupons annually , today announced their popular free coupon application, SmartSource Xpress (SSX), is now available on iPhones. SmartSource Xpress, launched last year for iPad ®, delivers approximately $40 in savings at any given time on some of the most popular household names including: Biz Stain Fighter ®, Blue Diamond ®, Pepperidge Farm ®, Pur ® water purification systems, Sunsweet ®, YoCrunch ® yogurt, and your favorite Kimberly-Clark ® products, including Cottonelle ®, Huggies ®, Kleenex ®, Kotex ®, Little Swimmers ® and Pull-Ups ®. With a tap of the iPhone's screen, savings are sent directly to consumers' registered shopper cards and automatically redeemed at checkout using Direct2Card ® (D2C ®) technology. The D2C retailer network is currently composed of over 3,300 stores across the country and is expected to expand significantly to new retailers and new areas in the coming year. The application is one of the highest rated coupon apps available, with a five-star rating on the App Store SM. Reviewers laud its simplicity and ease of use. "SmartSource Xpress for iPhone is a great shopping app for consumers on the go. You can clip, shop and save on your favorite grocery products," said Chris Mixson, President, News America Marketing. "It doesn't get much better than coupons delivered right to the palm of your hand." The iPhone application has several new functionalities that differentiate it from the iPad version. Designed with convenience in mind, the app includes a carousel making it easier to view coupons and allows consumers to easily scan shopper cards during the registration process. Social media links also allow sharing of coupons with friends and family. Additionally, SmartSource Xpress for iPhone utilizes the built in GPS coupled with an opt-in feature that reminds them of the SmartSource Xpress coupons they have on their shopper card when they get within close proximity of their selected stores. The magazine-format viewing style, digital enhancements such as promotional and instructional videos, free product samples, recipes and other content remain identical to the iPad version.