Named the Enterprise Social Software leader by IDC for three consecutive years, IBM today extends its social business leadership by bringing messaging into the social experience, turning email from a client application used only for mail to a core component of a platform that drives knowledge sharing, workforce productivity and overall business value.For example, through a single interface an employee who is working on a new marketing project can check email as well as activity streams containing the latest work from each team member, share files with colleagues, view new blogs on topics relevant to the subject and more. In addition, since the service includes the industry's broadest device platform support, each team member has access to the same content all through their mobile device of choice, whether it's an iPhone, Android device, Windows Phone or the new BlackBerry 10. As for those companies using Microsoft Outlook, IBM also provides a new social connector for Outlook and integration with Microsoft Exchange. Through this connector IBM is able to bring the capabilities of shared files, communities and other key social capabilities directly into the Outlook client to ensure social email can be a reality for virtually any business. Today more than 50 percent of the Fortune 500 have licensed IBM's social software. IBM is also a leader in the mid-market collaboration space where it works with companies such as Celina Insurance. "For Celina, being a social business has allowed our team to engage clients and agents so we can build better insurance products. IBM has been at the center of our social transformation," said Rob Shoenfelt, senior vice president and CIO, Celina Insurance. "By integrating messaging into our overall social business offering we have access to powerful new capabilities that let us tap into the collective wisdom of our team and ensure our ability to deliver customers the level of service they demand." "We're very excited about IBM's new social offering. The ability to integrate our critical business processes directly into our email platform can allow users to be more productive in the one tool where they spend a majority of their day." said John Roling, director of IT at Czarnowski. "Today our customers do not think email is dead. In fact it's still their preferred way for communicating with us. Now by bridging email with social applications our team can be more connected and productive than ever." IBM Notes and Domino are available on premises as well as through IBM SmartCloud where customers such as Brunswick Corporation are using it to provide their 8,000 users with cloud-based feature-rich email.