BEIJING (China Content Broadcasting Network Exhibition – Hall: 3; Booth # 3403 ), March 22, 2013 (GLOBE NEWSWIRE) -- Entropic (Nasdaq:ENTR), a world leader in semiconductor solutions for the connected home, announced today its Multimedia over Coax Alliance (MoCA®) silicon and software was selected by Geniatech, a leading original equipment manufacturer (OEM) / original device manufacturer (ODM) to develop a USB bus-powered MoCA adapter solution for TVs and consumer electronics (CE) devices. MoCA is already the de-facto home networking technology used by North American Pay-TV operators. Entropic is expanding MoCA's use into European, Latin American and Asian CE markets by driving innovation with a focus on delivering a superior user experience on any networked TV platform. Geniatech's new USB bus-powered MoCA-to-Ethernet Adapter easily connects service provider or CE devices to the MoCA backbone providing Ethernet-grade connectivity without the need for a separate power supply or to the need to pull new CAT-5 (category 5) wiring throughout the home. As the only semiconductor company that has developed a USB bus-powered MoCA adapter reference design, Entropic is enabling OEMs / ODMs to bring innovative MoCA-based USB solutions to market. The small form factor and low power makes possible an out-of-sight, simple installation and enables MoCA home networking to be added to any Ethernet-ready CE device or set-top-box (STB) already deployed in a consumer's home. After installation, the MoCA backbone can be used to deliver smooth HD video from over-the-top (OTT) services, enable multi-room DVR (MR-DVR) solutions or simply distribute broadband service to other parts of the home. "Service providers are looking for quality connectivity solutions to bridge more bandwidth and higher quality viewing to CE devices," said Mr. Fan, general manager, Geniatech. "We see service providers evolving their 'TV anywhere' platforms and therefore need new solutions that can deliver connectivity to every device in the home. In working with Entropic we can build products to connect existing Ethernet-based CE devices to high speed MoCA backbones."