DUBLIN, March 21, 2013 /PRNewswire/ -- Research and Markets announces the addition of " Water: The Ultimate Commodity and Coming Crisis of the 21st Century - Global Markets, Competitors and Opportunities: 2011-2021 Analysis and Forecasts" to its catalogue. (Logo: http://photos.prnewswire.com/prnh/20130307/600769 ) The cliché of water as blue gold is becoming increasingly relevant. Growing imbalances in global water supply and demand are well documented and illustrate the unsustainable nature of water consumption patterns. Three major factors are exerting stress on the global water supply and demand balance: rural/urban migration, climate change and pollution. The bottom line is that demand is outstripping supply. The water industry has outperformed most others over the past decade in part due to strong secular growth drivers: demand for fresh water growing 2x population growth; increasing dependence on non-renewable aquifers for incremental supply; ongoing industry consolidation (in regional utilities, water treatment, and key technologies); aging infrastructure; ongoing investment in conservation; and growing recognition that water issues are a limiting factor for a range of industries, including nascent ones such as coal-to-olefins and biofuels. Businesses and investors are often drawn in by the combination of large markets and powerful secular themes: population growth; rising water consumption per capita; aquifer depletion; increasing scarcity of supplies of fresh water; and even climate change. In practice, however, the sector encompasses a wide range of business models and end market niches, and a bottom-up approach is critical for analysis. This marker research report provides an in-depth look at the global water market in all its aspects, including: - Why demand is outstripping supply. - How supply can be increased and demand reduced. - Detailed analysis of the global water market by segment and sub-segment from 2011 to 2021. - Role of urbanization, climate change and pollution. - Key strategic issues. - Regulatory drivers. - Price and cost trends. - Political risks. - New technologies. - Investment themes. - Major opportunities. - Competitive landscape. - Top 100 global players in the water market including 2010 sales and market shares.